Career


Community Insights Specialist 80%




Karger Publishers is a worldwide publisher of scientific and medical content based in Basel, Switzerland. Connecting and advancing health sciences since 1890, Karger has been continuously evolving, keeping pace with the current developments and shifts in research and publishing. The publishing house is dedicated to serving the information needs of the scientific community, clinicians and patients with publications of high-quality content and services in health sciences. Karger Publishers has 240 employees and is present in 15 countries around the globe.

For the Department “Marketing, Community Relations” within Karger Experience (the Karger arm which is aimed at communities and markets), we are looking for a motivated person to join our increasingly agile organization as

Community Insights Specialist 80%

Among your other duties you will be responsible for the continuous development and expansion of knowledge about the personas and communities.

 

This multifaceted role includes:

  • Expansion of knowledge about defined personas and communities in close coordination with various internal units
  • Identifying and reviewing the needs of the personas in the defined markets, strategic departments and competence centers, advising the departments on the needs of the personas and contributing to the formulation of corresponding value propositions for products and services
  • Identification of KOLs in the communities
  • Conducting (primary) qualitative and quantitative market research by means of surveys, interviews, focus groups, etc., conducting desk research including processing and evaluating the results and deriving recommendations for action
  • Customer journey mapping, touchpoint analyses and derivation of improvement options
  • Collaboration in various interdepartmental projects

Qualification and experience required:

  • Successfully completed basic commercial training with further education/studies in the areas of marketing, market research, market/community insights
  • Professional experience in a comparable function (conducting qualitative/quantitative market research, using knowledge and information tools, persona definition and customer journey mapping), experience in the scientific environment and/or healthcare sector a great advantage
  • Self-initiative, ability to work under pressure, motivation, commitment, high service and customer orientation
  • Ability to work in a team, persuasiveness and assertiveness as well as good communication skills
  • Strongly developed networked and analytical thinking absolutely essential
  • German and business fluent written and spoken English mandatory
  • Confident use of MS Office and very good Excel skills. Experience with common market research and coding tools an advantage

What we offer:

  • A work environment where personal development and responsibility are highly valued
  • Modern offices that contribute to innovation and collaboration
  • Flexible working hours and generous remote work arrangements
  • Centrally located workplace
  • Benefits of the Swiss social system

If you would like to take on the challenge this role presents, we look forward to receiving your Application.